We are addicted to life

Our founders, Michal Cohen-Sagi and Noam Sagi, have been living and breathing the wellness industry for nearly two decades. Vidavii is their latest (and, even if we do say so ourselves) their greatest concept in the wellness space yet.

After years in the ‘rat race’, Michal and Noam needed a change. Driven by a desire to regain better life balance through functional medicine and natural therapies, they create a wellbeing centre in the heart of London’s Mayfair district.

This centre – called 58 Wellbeing London Limited by Michal and Noam and ‘a House of Experts’ by Harper’s Bazaar – offers a range of wellness, healing, natural, holistic and alternative therapies.

58 Wellbeing (located at 58 Molton Street) is now the home of some of London’s top therapists and, of course, Vidavii.

Living better, living longer

To achieve true wellbeing, mental and physical, you need to take a multi-disciplinary approach. How do you eat? Breathe? Sleep? How do you move and feel? Everything is a piece of the puzzle.

Our mission here at Vidavii is simple: to empower people like you to live better, for longer.

How do we do this?

We created the Vidavii circuit, the vitality-enhancing experience of a lifetime. Vidavii is a unique, tech-enabled wellbeing circuit that offers a non-medical, non-invasive way to boost your health, vitality and longevity.

It’s not magic, it’s science – and it delivers real results.

Meet the team

Michal Cohen-Sagi, Founder & CEO

An entrepreneur, a business executive and a functional medicine health coach, Michal co-founded the 58 Wellbeing Centre in 2007. Since then, she has worked with skilled therapists to better understand the healing and nurturing properties of natural ingredients. Drawing upon her personal therapeutic journey, Michal went on to develop a successful line of body care products before founding Vidavii in 2023.

Noam Sagi, Co-founder & Clinical Director

Transitioning from a corporate career to retrain on body-centered psychotherapy, Noam has dedicated over two decades to understanding the intricate connection between the body and mind. His extensive studies, research, and practical experience have culminated in the development of 58 Wellbeing and now into the Vidavii circuit. Most of Noam’s work on physical and emotional levels aimed to reconstruct old conditioning to help individuals achieve better quality of life. Vidavii – the first-ever tech-enabled wellness circuit – assists in  achieving just that. As the clinical director, Noam curates and refines Vidavii programs tailored to address both physical and emotional needs, guiding countless individuals toward realizing their fullest potential. Noam is a partner, father, son and forever optimist believe in the good nature of all creatures.

Diane Perlman, Fractional CMO & Board Advisor

Across a 25+ year career in marketing, in both B2C and B2B, Diane has a track record of delivering innovative and effective marketing communications that drive business growth. She has worked with a range of companies at different stages of maturity – from large corporates (Microsoft) to startups (Microsoft's Ventures Accelerator), from caleups (Unruly & Blis) to agencies (Grey London & AKQA). Because of these diverse experiences, Diane brings a unique and valuable perspective to Vidavii. She is an avid cyclist, long-time yogi and continues to run her own marketing consultancy, Branding Matters. Vidavii brings together two of Diane’s passions: wellness and tech.

Gilbert François, Global Strategy Officer & Non-Exec Director

Gilbert is a global strategy executive who has owned and run successful national and international businesses in multiple market segments. A high-level strategist and leadership guide, he considers himself an ‘operational marketer’ focused on the big picture while elevating those around him. He firmly believes that Vidavii has the potential to support the vitality, health, well-being and longevity of its clients. And it is this belief that motivates Gilbert to promote Vidavii’s mission to become a holistic, tech-driven lifestyle company that empowers people to live better, for longer.

Elizabeth Cowper, Fractional HR consultant

Elizabeth Cowper has over 20 years of HR leadership experience and is a working mother of 3 and Founder of Ludo. Ludo provides multi-award winning tech for inclusion in the workplace. Elizabeth spent her HR career working for brands such as Planet Organic, Harvey Nichols, LVMH and Tapestry. Tapestry is the umbrella company for Coach, kate spade and Stuart Weitzman where Elizabeth was VP HR Europe, Global Head of Wellbeing and on the Global DEI Committee. Elizabeth has been described as the ‘Culture Adjuster’ and was listed in the HR Most Influential Awards 5 years straight. Elizabeth understands how to engage talent, drive wellbeing in the workplace, power the success of women at work and create a strong culture of inclusion. It’s her thing. In 2022 Ludo won Inclusion Initiative of the year by Corporate Livewire and Rising Stars in Corporate Wellbeing. Ludo won Global HR Tech of the Year 2023. Elizabeth has been listed as one of 10 Most Futuristic Business Women Pioneering Innovation 2022 and Top Five Unstoppable Women Leaders to Watch 2023.

Stuart Bidwell, Group CFO & Non-Exec Director

A long-time entrepreneur with a background in commercial accounting, Stuart is a strong believer in the power of positivity and surrounds himself with likeminded people to inspire and challenge him. Over the years, he has worked at PwC, Thames Water and Toshiba. He joined Vidavii because he believes in the power of prevention over cure, and is inspired to bring the cutting-edge technologies of Vidavii to more people and to help them live healthier, longer lives.